WSAW

An Overall Toxic Work Environment

WSAW suffers from bloated egos. Mainstays in the newsroom do not pull their weight (looking at you evening anchors) and the GM is a joke. It was fun to see bright eyed young reporters come in and a year later be seriously considering if they've made the right career path simply because the expectations are extraordinarily high yet no support to reach them is provided by the team.

Boiling it down WSAW is dysfunctional. It gives opportunities to those who seek them out but does not have what it takes to be a place that someone seeks to 'end up at'. The GM only treats the Sales team well, as that is his background, and either cannot understand or blatantly ignores the rest of the building’s needs. In fact, the building they are occupying is literally crumbling, but who cares since sales is doing well? News is over worked and understaffed, and Promotions//Creative Services is always last in line. In fact, there was a bomb threat at the station, and no one told those in Creative Services to come back when it was safe to do so. No one apparently thought to let an entire department know.

The GM often gets accolades from corporate for being the cheapest run station. THIS IS NOT A GOOD THING FOR YOUR EMPLOYEES AND YOU NEED TO REALIZE THIS. It is ill-advised to expect your employees to give you their best work but not provide the tools to allow them to do so. I am not saying you need new cameras, new cars, or new computers (which is what you have). You need to provide your employees livable wages and support them on projects to allow them to grow and feel that the work that they are doing is appreciated. How do you do this? Hire people who care. Replace the GM who can only see cash cows walking around instead of people and acknowledge the fact that the negative attitudes from main stays and new talent is actually affecting everyone in the building. If someone cannot and will not do what their job requires them to do, then they need to be let go. Yes, it is hard to find people to come out to middle of no where Wisconsin, but if you treat your employees well, then more people would want to work for you instead of scrapping the bottom of the barrel. Stop the ship from sinking and fix what is broken.

For positives: for those who work hard and learn from their mistakes, WSAW can provide stepping stones for well-rounded News individuals. You work hard, you learn a lot, and you must be careful not to feel burned out. If you can look past all the crap floating around, you will find that working this hard at an entry level station will provide you the tools to succeed. But the negatives things cannot be overlooked any more.

Racial Discrimination, An Overall Toxic Work Environment

The sports director, who is white, uttered the n-word in front of me and didn’t apologize. He made racially insensitive comments during road trips. I was also told I couldn’t wear my hair in an Afro if it got bigger because it was not professional. There was a lot of negative energy in the newsroom. People backstabbed each other a lot.

I don’t know about the current climate with the new news director but I would be careful when looking at this place