Station's Ratings
From 4 ratings
- Organized
- Positive/Fun
- Unorganized
- Negative/Toxic
- Educational
- Open to Creative Control
News Dirctors

Robert Davidson
Robert is an excellent ND to work for starting out in the TV business. He’s always available to talk and can be tough at times but wants what is best for his reporters and team.
This is in direct response to the review from March 10, 2020: please do not take what he said as truth. WCBI is a great place to work for starting out in the industry. The GM is actually a superb person and the experience this former employee describes is inaccurate. You have ample opportunity to learn from great people but also learn on your own. You’ll make mistakes and they accept that so it encourages an environment of experimentation and effort. Overall, WCBI is a great place to begin your career and it will further your future wherever you decide to go next.
- Organized
- Positive/Fun
Submitted: March 11, 2020

Robert Davidson
Horrible and mismanaged, the General Manager is too
An Overall Toxic Work Environment
The good-ole boys will quash any positive progression towards a better future, and if you raise your voice about something they will push you out the door.
The General Manager is a bully and a tyrant, and unsupportive of staff. When an employee told him that they were getting flown out for a new job, the GM told that employee "I hope you don't get it." He has a temper and micromanages the place. It is not a great place to start out.
- Unorganized
- Negative/Toxic
Submitted: February 28, 2020

Robert Davidson
Robert is one of a kind and truly an amazing news director. He truly cares about his employees.
Overall, it’s a great place to start. Awesome Chief, awesome EP & GM. They’re a tight-knit family. Don’t be afraid of the smaller markets. You’ll meet your forever friends. There were a few bad eggs in the newsroom, but that’s everywhere you go.
- Unorganized
- Educational
- Open to Creative Control
- Positive/Fun
Submitted: August 19, 2019

Reporter Job details
Yearly salary
Contract3 years
Paired with a photogN/A
Station market rankbetween 1-2

Robert Davidson
Robert is a great news director. He knows the news business. He really wants to seee his reporters grow, and his door is always open. You can approach him about anything and he’s understandable.
Sometimes things can get a bit unorganized which causes a lack of communication, but overall this is a really good news room. Great producers, and great writers. This is a great market and TV station for starters who are just getting into the business and looking to perfect their craft and go to the next market.
- Unorganized
- Educational
- Open to Creative Control
- Positive/Fun
Submitted: May 28, 2019



