Station's Ratings
From 8 ratings
- Unorganized
- Toxic
- Friendly coworkers
- No training for new employees
- Low pay
- Negative/Toxic
- Open to Creative Control
- Educational
News Dirctors

MMJ (OMB) Job details
Yearly salary
Contract3 years
Paired with a photogN/A
Station market rank#2

Allison Gibson, Shane Moreland prior to her.
Good
Shane Moreland was a wonderful news director who takes chances on new reporters and works with them to help them grow. He is very straight forward and for those willing to listen instead of getting defensive, it paid off for them as reporters. When Shane left Allison Gibson came in. She is very kind and willing to listen and hear you out if you ever have concerns. There are a lot of great people at the station including the main anchor Ron Steele who has been there for more than 40 years. I look back on my time at KWWL with good memories and am thankful to have had the experience.
- Educational
Submitted: November 30, 2018

MMJ (OMB) Job details
Yearly salary
Contract2+ years
Paired with a photogN/A
Station market rank#2

Allison Gibson, shortly before her Shane Moreland
This year alone (2018) a number of on-air talent left the station, most of them finding ways to leave their contracts. It really says something about a station when they lose a met, an anchor, and several reporters in a short amount of time. I think many quit after the former ND Shane Moreland left because they had gone through so much belittling, verbal abuse, and disrespect from him. They finally felt liberated. The current ND Allison Gibson somewhat got a bad situation having to deal with all of this, but she really didn’t make things better like some people had hoped. Not sure what’s going on, but management has yet to fill most of those positions, although it’s been months. The station likes to put on a front like it’s a welcoming, friendly, ‘Iowa nice’ environment. A few people were kind, but there were some very negative, miserable ones behind the scenes who had nothing better to do than to plot against others. You’d think the focus would be the news, right?
Racial Discrimination, An Overall Toxic Work Environment
- Unorganized
- Negative/Toxic
Submitted: November 25, 2018



