How To Manage The Growing Demand Of Social Media In TV News

How To Manage
The Growing Demand Of Social Media
In TV News

Written by News Gal
🕒 February 14, 2019

I’m old enough to remember working in TV news without social media.

We didn’t have to worry about posting stories on Facebook, no one could live Tweet a press conference, and we never had to spend time making the perfect Insta-story to make people ‘Swipe Up’ for more.

Ahh, those were the days.

I still remember when I first made a Twitter account. I didn’t even understand what I was supposed to do with it.

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Fast forward to 2019 and I have three Facebook accounts, Twitter, Instagram, Snapchat, and YouTube—and I have to keep up with all of them.

Social media has changed the way we do our job. Not only do we use it to share our stories, we also use it to gather news tips and help with content creation.

My station is pretty strict about social media. We have to post a certain amount of content each day, and if we don’t we get angry emails from the boss.

At times, it can be overwhelming to keep up with the demand, but it can also be fun and beneficial. So here are just a few things you can do to make sure your social media game is where it should be:

1. Be interactive.

If someone says ‘hi’ to you on the street you don’t ignore them, right? Of course not, that would be rude. So don’t ignore your social media friends!

Try to respond to as many Tweets and Facebook comments as possible. People appreciate the fact that you take the time to reply.

2. Get personal.

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Everyone has different levels of comfort with this, so don’t do anything that makes you feel uneasy.

Viewers and social media followers feel like they know you, and they want to know more. Sharing personal pictures will get you a lot of interactions.

Post a selfie (G-rated, please), show them the book you’re reading and ask if they’ve read it yet, or share pictures of your pets. People like to know you’re a regular person, just like them!

3. Be consistent.

Become the go-to person in your market on social media.

To do this you need to post, post, post. You can make it a little easier by scheduling posts ahead of time. Pro tip: Hootsuite is a great app for that.

Be a constant stream of information. Don’t just tweet about your story, tweet about as many stories as you can. Make sure you’re posting at least 5 days a week.

The more people see you on social media, the more followers you will pick up.

4. Interact with your coworkers.

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Viewers love seeing behind-the-scenes pictures and videos.

Give them a tour of the studio, show them your desk, take pictures of your coworkers. All of these things will get people commenting.

Tweet with your coworkers about their stories that will air that night, let someone know when they do a good job, tell everyone you really liked Sally’s outfit today. People love to see coworkers talking on social media.

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